How to Optimize Your Google Business Profile
Optimizing your Google Business Profile (formerly Google My Business Profile) is one of the best ways to attract new customers in your area. A well-managed profile helps your business show up in local searches and gives potential customers the information they need to choose you over the competition. Here’s how to make sure your Google Business Profile works for your business:
1. Keep Your Business Information Complete and Up to Date
Your Google Business Profile should provide customers with everything they need to know before visiting or contacting you:
- Address: Make sure your location is correct so customers can easily find you.
- Phone Number: Keep your contact information current for easy communication.
- Type of Business: Specify your services.
- Other Details: Add helpful information such as parking availability, Wi-Fi, accessibility, and a description of what to expect when arriving. The more details you include, the easier it is for customers to choose your business.
2. Verify Your Business with Google
Verification helps you build credibility with potential customers as well as rank higher as a search result. Google offers several ways to verify your business:
- Postcard: Have Google mail a postcard to your business address with a verification code.
- Email: Some businesses can verify with an email, just like confirming a new online account.
- Video Recording: You may also be able to submit a short video showing your location and services.
After verification, you can manage your listing through the Google Business Profile Manager and keep your info up to date.
3. Keep Your Business Hours Accurate
Customers rely on your posted hours to plan their visits. Keep your hours updated and take advantage of the option to set special holiday hours for the whole year. Accurate hours prevent negative experiences—nobody likes arriving to find a business closed when the profile says it’s open.
4. Ask for and Respond to Google Reviews
Reviews are a key decision factor for potential customers. Encourage happy clients to leave Google reviews, and always respond—whether the feedback is good or bad. Responding to reviews shows that you value your customers and are dedicated to great service.
5. Add Photos and Videos of Your Services
High-quality photos and videos help your business stand out and give new customers a sense of what you offer. Share images of your team, your workspace, and the services you provide. Regularly updating your photos keeps your profile fresh and attractive.
6. Use Relevant Keywords in Your Business Description
To help customers find you, use keywords in your profile description that match what people are searching for. Think of some keywords related to the services or products you offer, type them into the search bar and see what Google recommends. Take note of what makes sense for your business and use those keywords in your Google Business Profile description.
7. Boost Your Profile’s Prominence
The more authority your Google Business Profile and website appear online, the higher they will rank in local search results. Here’s how to build prominence:
- Work with Local Bloggers and News Outlets: Ask for mentions and request that they link back to your website.
- Get Backlinks: Reach out to any website or organization that references your business and ask them to add a link to your site.
- Engage with Local Boards and Partners: Connect with local service boards, forums, or organizations that complement your business.
By following these steps, your business will be set up for greater visibility and success on Google. Consistent Google Business Profile management and optimization puts your business in front of more local customers, helping you grow in your community.
For more assistance with your Google Business Profile optimization, please don’t hesitate to get in touch!